The Purple Melon offers business branding and design solutions that supersede conformity. We call it the Purple Melon Perspective! We provide out-of-the-box, forward-thinking strategies for the modern business owner. From design, to advertising, packaging, or brand strategy, our experts work with you to achieve your business goals. We begin each project with discovery, then move into stylescapes, and finally, transition into developing and designing logo compositions. Each step is collaborative, inspiring, and most importantly, effective!
In this phase, we combine a collection of brand assets, such as colors, typography, photography, patterns, etc. to build a visual aesthetic of your brand. Think of it as a visual encapsulation of your brand’s voice, tone, look, and feel.
In the design phase, we will present you with three initial concepts, contextual applications, and color palette options. We will go over the marketing pros and cons to help you refine your options and focus on a single direction.
In this phase, we will craft a document containing guidelines for the entire identity system – brand information, background, logo, usage, color palette, primary and secondary typography use, photography style and integration, common errors, and tone recommendations.
In the messaging phase, we will develop your brand’s primary tagline, campaign headline, and subhead concepts. Our highly-skilled team will work with you to develop a brand voice, which will later be featured in the overall brand style guide.
This is where we aim to supersede your expectations! In this final phase, you will receive all the files of your brand’s visual identity project, finished for printing or digital vector use. In addition, you will receive a brand book containing the best practices of use and application for your new brand. From this point forward, the sky is the limit!
If you have questions that are not listed here, send them to us via email.
