NextGlow ® delivers the latest in lighting technology, all within an ultra-slim package. They boast the broadest, most luxurious selection of slim LED lighting, with a full range of customization capabilities.
Our services in this project
Amazon Listing, Amazon EBC & Copywriting
The Challenge
No matter big or small, for every project we take on, we go the extra mile.
What we take into consideration
Brand identity:
It's important to make sure our designs are aligned to the brand's identity, quality wise and also in colors, fonts and overall style.
Product Differentiation:
We always try to find ways to make the product images unique and appealing to competition, taking into account the product's specific features
Researching
Competitive Landscape:
By analyzing the Amazon competition for the product and brand we are working with, we plan and strategize ways to make sure the product is displayed in a way that will stand out from other similar products.
Market Research:
We gather consumer preferences, trends in products listings, expectations from the Amazon shoppers and take all of it into consideration, once all this is done, we can start planning.
The Process
Using all the data we gathered from the research, we finally start trying out ideas and testing what comes out the best.
Photoreactive planning
We selected the best features and keywords to draw attention and describe the product properly. In these examples, we show the final result but also what was planned for it before-hand.
We pay attention to the details, making sure every decision is intentional and has a purpose.
EXAMPLE 1 | Headline + Feature
Headline
Cordless Light Anytime, Anywhere
Feature 1
Battery-powered cordless lamp that’s portable and convenient to use!
Feature 2
Can be placed anywhere in your house, without the messy cables
EXAMPLE 2 | Headline + Feature
Headline
Controlled Lighting
Feature 1
Dimmable settings with 2 quick touches! Dim the lamp from 100% to 50%
Feature 2
Easy to turn on and off in just 4secons
Their OLD Listing
This client already had some images that they were using for their listing, but it wasn't to their satisfaction, here's how they looked like, for comparison
The results
AMAZON COPYWRITING
Perfect keywords for the product, helping increase sales
New listing
enhanced brand content
Why is the EBC important
Standing out:
Enhanced Brand Content is a great way to make your products stand out from the competition. It gives buyers a visually improved experience when buying the product
Building trust:
When the potential buyer is looking at the product, the EBC will highlight the product's bestfeatures, making so that the buyer will have more trust in what they're buying, which ultimatelyconverts into more sales
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