Love Plates is an app that brings together the top vegan restaurants in California with a variety of menu and delivery options. In this project, we had the opportunity to develop the visual identity, packaging, advertising, merchandise, and much more!
For this design, we used the colors green and yellow to represent nutritious plants grown in the warmth of the sun.
The symbolic heart in the middle of the logo not only represents health but also love, as indicated in the brand name Love Plates.
Our creative designers added subtle rays of light beaming from the heart, a suggestion to the consumer that when they use Love Plates, they aren’t only doing something good for themselves, they are doing something good for the entire world!
