Tastini® is a brand of assorted cookies and snacks with special unique recipes that are the fruit of more than 70 years of experience.
The brand has products of the highest quality and wants to share its unique flavors with people of all ages.
We dedicated all our efforts towards this branding project, which included research, planning and as always, creativity.
We also took care of the packaging portion of the brand, making sure everything was aligned with the company’s style.
We designed everything that deals with how the brand is represented, such as colors, typography, patterns, logo design and many other graphic elements
To ensure that your brand conveys a clear and appealing message, both in how it looks and what it says, we kick off every project with thorough research.
To position your brand effectively and translate it’s personality into visuals, it’s crucial to understand who we’re talking to.
Taking all this information into account, we set a tone of voice that matches your brand’s personality.
In the final stage of our process, we use what we’ve learned about your brand’s personality to create its visual identity.
In the branding world, a name isn’t just a label. It’s a defining element of your identity. It’s the first impression and a lasting memory. A well crafted name can convey purpose, stand out, adapt and grow to future possibilities, etc.
Taking all this information into account, we set a tone of voice that matches your brand’s personality. We also come up with a list of key words to make your brand’s message stronger and more consistent.
With all the foundational elements in place for the brand’s visual identity, we proceed to apply them in real-life scenarios, addressing all the client’s specified needs. Our approach involves providing clients with a comprehensive view of how their brand manifests in the physical world.
In the final stage of our process, we use what we’ve learned about your brand’s personality to create its visual identity. We decide on a style that suits it best – in this case, we’re thinking minimalistic and imaginative. Then, we choose colors, fonts, logos, patterns, and other visual elements that go hand in hand with your brand’s identity.
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