We Design Packaging That Stands Out Like A Purple Melon
Stores We Help our Clients to Got into
We specialize in:
Retail Positioning
Aligning your brand with retailer expectations and consumer behavior.
Competitive Analysis
Understanding market gaps and leveraging them to your advantage.
Consumer Research
Crafting messaging that speaks directly to your target audience.
Success Stories:
Real Results, Real Growth
TJ Maxx Million Dollar Breakthrough
A wholesale brand struggling with stagnant sales at TJ Maxx secured a $1M order in the first month after our strategic packaging redesign, increasing annual revenue from $3M to $15M and expanding to 30+ SKUs.
Major Retail Breakthrough After Previous Rejections
A $500M company with an in-house design team failed to enter major retailers until we redesigned their packaging for retail buyer psychology, securing placements and outperforming their internal team.
Outperforming Amazon Competitors
An e-commerce seller struggling against major Amazon competitors surpassed both in rankings after our conversion-focused packaging redesign, improving click-through rates, sales velocity, and overall perceived value.
$500M Company Breaks Through with Purple Melon
A $500M company with an in-house design team failed to enter major retailers until we redesigned their packaging for retail buyer psychology, securing placements and outperforming their internal team.
From $5M to $45M in Two Years
A small business expanded from 25 to 120 products and skyrocketed in revenue through our branding, packaging, and retail strategy.
From $5M to $45M in Two Years
A small business expanded from 25 to 120 products and skyrocketed in revenue through our branding, packaging, and retail strategy.
Brands We’ve Elevated
We bring global agency experience to small business.
Our Proven Approach to Retail Success
We don’t just design brands, we engineer success.
Our 4 steps process ensures that every product we touch has a strategic advantage:
1. Research & Insights
2. Retail Strategy & Merchandising
3. Branding & Packaging for Retail
4. Execution & Growth
RESEARCH & INSIGHTS
- Analyzing top competitors and identifying their success factors.
- Understanding retailer requirements and shopper psychology.
- Evaluating price positioning and sales trends.
Retail Strategy & Merchandising
- Creating pricing structures that appeal to retailers and customers.
- Developing merchandising plans to optimize shelf presence.
- Identifying product adjacencies for maximum visibility and sales impact.
Branding & Packaging for Retail
- Designing packaging that commands attention in a crowded market.
- Highlighting key product features and benefits with strategic messaging.
- Creating brand consistency across all touchpoints like: Pallet Display, PDQ display, Planogram set ups and more.
Execution & Growth
- Delivering production-ready packaging and sales collateral.
- Ensuring scalability for mass production while maintaining design integrity.
- Implementing data-driven strategies to increase revenue and brand awareness.
Why choose Purple Melon?
We are not just designers, we are strategic partners who understand what it takes to make a product successful in retail.
Our expertise lies in blending creativity with data, ensuring that every decision we make drives results.
“Purple Melon is incredibly experienced in the design world. His knowledge and expertise helped build us a gorgeous packaging for our line. Service, quality and communication were all top notch.”
“Not only are they extremely knowledgeable
about branding, but they also have an excellent
design aesthetic…”
“Purple Melon is my first call when it comes to packaging design or branding. I enjoy working with him for both his design capabilities and his excellent customer service.”
“Purple Melon did a great job on my investor presentation. They have a deep understanding of marketing and was key in bringing the company identity and mission to life.”
“A massive thank you to Purple Melon for single-handedly crafting our new website from A to Z! His blend of creative design, technical prowess, and meticulous attention to detail has resulted in a digital space that not only looks fantastic but works seamlessly…”
